Links: December 7

Gigabit broadband is becoming more readily available, and man does it sound awesome. Gigabit! But is it actually useful? Maybe not quite yet. Even streaming video has a hard time filling a broadband pipe that fat, thanks to high-quality compression. Attention marketers (or consumers suspicious of marketers): the 5 most persuasive words in the English…

Freemium 101

Originally posted on TechCrunch:
Editor’s note: Jules Maltz is a general partner at IVP and focuses on later-stage venture investments in rapidly-growing Internet and software companies. Follow him on Twitter. Daniel Barney is a senior associate at IVP and focuses on later-stage venture investments in digital media and information technology. Follow him on Twitter. Over the last several months,…

Dear marketers: stop shouting at us

A couple of years ago, I co-created a marketing campaign for AccountantsWorld, which intended to spark debate (and hopefully some support) around the idea that our ginormous competitor was a negative force for professional accountants. Here’s an image from that campaign: All of our ads led to a landing page where we presented – at…

Marketing to people like you – but smarter

Here’s a banner ad I saw recently from the Kenan-Flagler Business School at UNC (click it to see full-size): Huh. Now, I get the concept of exclusivity marketing – positioning your product or service as something that isn’t for everyone. When executed well, this strategy can help a brand differentiate itself in a crowded marketplace…

Links: August 7

Seth Godin discusses how media alignment has become a problem for television – what advertisers want and what viewers want have diverged over the past decade. Is the same thing happening to Twitter? Red Sox Beacon on Boston’s struggles this year. The lesson: “Simple explanations are often at once unsatisfactory and accurate.” Do younger African-Americans…