Freemium 101

Fantastic overview of offering a freemium revenue model. Bottom line: it only works for businesses that can confidently achieve massive scale on their “free” service.

Marketing to people like you – but smarter

Here’s a banner ad I saw recently from the Kenan-Flagler Business School at UNC (click it to see full-size): Huh. Now, I get the concept of exclusivity marketing – positioning your product or service as something that isn’t for everyone. When executed well, this strategy can help a brand differentiate itself in a crowded marketplace…

Why unemployment is still so high

You’ve heard a lot of reasons that unemployment is still above 8% right now, and there are probably hundreds of factors, large and small. The crisis in Europe is certainly a big one – American businesses are actually exporting less to Europe than they were 4 years ago. Consumer confidence is still relatively low –…

What are large companies really paying in taxes?

The site NerdWallet.com set out to answer that question, as well as questions about income disparities between low earners and high earners within companies (I’ll get to that in a future post). They’ve built a sweet interactive tool, as well as a solid write-up about corporate tax rates. Some key insights: The corporate tax rate…

Links: August 14

Publishing online has never been easier (hell, I’m doing it). From finding a platform to building a site and ensuring it’s optimized for search, it’s all much simpler for non-technical folks to build on the Web than it used to be. Sure, there will be more technical advances in the future, but as Robert Bruce…

Gut Churn, and the freedom to not know what you’re doing

Jad Abumrad, co-creator and host of the sublime Radiolab, wrote recently about how the science-and-everything-else show got its start. It was an amorphous thing – Mikel Ellcessor, the program director at WNYC, wanted Jad to put together a show to fill a one-hour slot on Sunday nights, and it could be about whatever Jad wanted….