Gigabit broadband is becoming more readily available, and man does it sound awesome. Gigabit! But is it actually useful? Maybe not quite yet. Even streaming video has a hard time filling a broadband pipe that fat, thanks to high-quality compression. Attention marketers (or consumers suspicious of marketers): the 5 most persuasive words in the English…
Tag: advertising
Dear marketers: stop shouting at us
A couple of years ago, I co-created a marketing campaign for AccountantsWorld, which intended to spark debate (and hopefully some support) around the idea that our ginormous competitor was a negative force for professional accountants. Here’s an image from that campaign: All of our ads led to a landing page where we presented – at…
Marketing to people like you – but smarter
Here’s a banner ad I saw recently from the Kenan-Flagler Business School at UNC (click it to see full-size): Huh. Now, I get the concept of exclusivity marketing – positioning your product or service as something that isn’t for everyone. When executed well, this strategy can help a brand differentiate itself in a crowded marketplace…
Div Bhansali | Business, marketing, trends, sports 